Across these projects, strategic content and intentional funnels resulted in 7.5 million TikTok views in 12 months, a 150% increase in email-driven revenue, a 600% boost in Instagram sales, and a 43% Linktree conversion rate. Every result reflects a focus on clarity, connection, and sustainable growth.
OUR WORK
Brand Type: Brick-and-Mortar Retail / Toy & Game Store
Stage: Offline-to-Online Transition
Revenue: Mid-5 Figures (Pre-Digital)
The Challenge: No system in place, no experience in digital marketing or email strategy.
The email garden
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I completed a review of their marketing system, created a new strategy that included multiple automated flows and x2 campaigns per month for three months. We worked with a brand designer to keep the branding pristine. The flows are still being uploaded, but even sending our very first campaign to a list of 500 people made the shop nearly £400! So the owner was thrilled. Watch this space!
Email Marketing →
Results & feedback:
Hoyles of Oxford
Brand Type: UK Wellness Brand
Stage: Rapid Expansion
Revenue: 1 Million+
The Challenge: Strong product & client base but no consistent strategy
The Content Canopy + Full Funnel Mix
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Within the first year we hit 10k Instagram followers, created in-house over 150 pieces of unique, brand-aligned content per month and doubled their social media revenue.
Alongside this, we launched a new email ecosystem to nurture their growing audience, that delivered £25,000 in revenue in the first 30 days.
Social success + the email garden →
Results & feedback:
Together Health
Brand Type: Sustainable Homewares
Stage: Global DTC, Lean Team
Revenue: £1M+
The Challenge: Messy and under-managed ecosystem that couldn't keep up with brand growth
Social success:
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We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
Social success →
Results & feedback:
Jungle Culture
Before you hire a team or build out a new campaign, it might be time to take a breath and diagnose where your current system is letting you down.
If your funnel isn't ready to convert, more visibility just means more missed opportunities, not more growth.
Our Funnel Audit is a rapid-fire review of your full content-to-conversion journey: from your social strategy to your sales emails. You’ll get expert eyes on what’s working, what’s leaking, and what to fix right now in order to make more money from your content.
Not sure how to grow your business?
The Challenge:
Hoyle’s, a beloved family-owned toy and game store on Oxford High Street, had maxed out their in-store sales. The founder knew it was time to take the brand online but had no experience in digital marketing or email strategy.
There was no system in place to engage or convert website traffic, and no roadmap for turning a local institution into a scalable online business.
Brand Type: Brick-and-Mortar Retail / Toy & Game Store
Stage: Offline-to-Online Transition
Revenue: Mid-5 Figures (Pre-Digital)
What We Did:
- Mapped their customer journey against seasonal buying habits and product types
- Designed and built 6 essential flows: Welcome, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, and Win-Back
- Managed list hygiene and segmentation strategy to prepare for long-term growth
- Supported the launch of their new eCommerce site with on-brand creative that reflected the charm and legacy of the store
The Result:
The founder has clarity, confidence, and a system to support national and international customers.
What was once a local gem is now becoming a digital destination, without losing its heart.
Client Feedback:
She is fast, thorough and is a great communicator and strategist! 100% recommend.”
- Emily, Owner
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Hoyles of Oxford
Service: The Email Garden
The Challenge:
Before working with us, Together Health had no real social media presence. They had a strong product, a loyal customer base, but no consistent storytelling or strategy.
Their posts were rushed, reactive, and rarely drove results. Internally, the team had no capacity and content felt like a constant stressor.
Brand Type: UK Wellness Brand
Stage: Rapid Expansion
Revenue: 1 Million+
What We Did:
- TikTok
The Result:
- £25K generated from email in the first 30 days
- Redesigned and rebranded their entire email experience
- Consistently delivered 1 high-converting campaign/month
- Built thought leadership via monthly IG interviews with their dietitian
- 300% increase in Instagram referrals to the website
- 200% increase in Facebook referrals
- 40K+ monthly content views
- 4% follower growth mom
- Created clear, compelling customer journey from instagram to inbox
Client Feedback:
She’s significantly enhanced our ability to engage with our community, through social media and email, taking our efforts to a whole new level.”
- Phil, Marketing Director
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Together Health
Service: The Content Canopy
The Challenge:
Jungle Culture was growing fast but behind the scenes, their content ecosystem was messy and under-managed. The founder was stretched thin.
No-one owned their email or social channels, and campaigns went out sporadically with no strategy, no system, and no reporting.
Brand Type: Sustainable Homewares
Stage: Global DTC, Lean Team
Revenue: £1M+
Our Approach:
That meant building a content strategy, executing campaigns, and creating cohesion across every customer touchpoint, with weekly planning, two email campaigns a week, and full visual consistency.
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Jungle Culture
Service: The Content Canopy
The Challenge:
Healthpath initially brought us in to support their social media. But it quickly became clear the problem wasn’t just content, it was the entire funnel. Core email flows were broken, key links weren’t working, and the pop-up had a 1% conversion rate.
There was no unified data or direction, which meant revenue was leaking across the funnel. There is no point adding in more eyeballs until this was fixed.
Brand Type: Gut Health & Supplements
Stage: Scaling DTC Brand
Revenue: £1M+
Our Approach:
Our focus: clarity, cohesion, and high-converting content that finally worked.
The Result:
- Increased email pop-up conversion from 1% to 4.5%
- Revenue from pop-up grew from £7K to £27K by month 3
- Updated & fixed 3 core email flows, causing a 2000% jump in flow traffic within 1 week
- Redesigned emails for both conversion & visual branding
- Highest revenue month to date (+8%) on new inbound business
- Collaborated closely with leadership to implement an 80% uplift strategy across the funnel and finally bring their vision to life
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Client Feedback:
She is fast, thorough and is a great communicator and strategist! 100% recommend.”
- Emily, Owner
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Health Path
Service: Bespoke (CMO + Email Systems)
The Challenge:
Ellie had no consistent content strategy, and her offer, a signature membership, wasn’t gaining traction.
Sales were slow, the offer wasn’t clearly defined, and content kept falling to the bottom of the to-do list.
Brand Type: Visibility strategy / Photograph
Stage: Early Growth
Revenue: < £100k
Our Approach:
- A deep dive into brand positioning, voice, and value proposition
- Refinement of her signature product and sales structure
- A custom content roadmap aligned with Ellie’s growth goals
- 50 plug-and-play content hooks and 7 storytelling frameworks
Client Feedback:
You've given me a kick up the arse and a growth vision for the next 5 years which is amazing. It's so nice to have clarity on the one thing I was lacking clarity in. Super valuable, my mind is blown."
- Ellie Smeaton
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Elle Smeaton Photography
Service: Social Strategy Intensive
The Challenge:
The Ask needed a trusted strategic partner to lead growth, digital marketing, and operational strategy, without hiring multiple roles.
The founder wanted someone who could do everything from comms to campaigns to product launches.
Brand Type: Coaching & Community Platform
Stage: Growth Phase
Revenue: £60 - £120k+
Our Approach:
- Email strategy and execution
- Product launch planning, sales page builds, sales copy
- Blog editing, uploading with SEO
- Launch on Youtube, content planning, editing & uploading
- Building and managing tech stacks, automations, and funnels
- Event organisations & communication
- Coaching tech clients
- Founder right-hand
Client Feedback:
From email list growth, product marketing, blog support to supporting 1k+ digital events and series she can do it all and is always a pleasure to collaborate with on the big picture thinking side, too!”
Ellen, Founder
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The Ask
Service: Head of Growth
The Challenge:
The Times’ financial education brand, Money Mentor, needed a fresh way to bring their “Couch to 5K” savings challenge to life on Instagram, one that would boost engagement and resonate with their younger audience.
Brand Type: National Media / Financial Education
Stage: Established brand
Revenue: N/A
Our Approach:
Client Feedback:
The content she produced captured the essence of our campaign exactly. She produced her own independent, detailed research in advance of creating the video content, then executed the deliverables as agreed and on time.
We're so proud to share it. Mel will be first on our list for any content we need in the future!!
- Stephanie, The Times
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