Welcome to
The Content Canopy
We help purpose-led founders turn scattered content into a high-performing growth system. By connecting your content from instagram to inbox, you can finally scale without burning out.
Led by Mel – ex-product founder, strategist, and content obsessive, we’ve spent the last 10 years helping startups and scale-ups go from invisible to in-demand, using organic content that actually converts.
Now we help you get your time back, grow your audience and turn it into revenue on repeat.
Sell from instagram to inbox
Your boutique growth partner for content systems
Clarity at the top.
Conversions at the bottom.
One content system
that connects it all.
One content system
that connects it all.
We build content ecosystems that drive revenue, retention, and real traction.
Not just content. Not just pretty.
The Content Canopy
Your done-for-you, complete social media solution for brands. Offering everything from in-house filming, scripting and editing to user-generated content, caption writing, graphics and engagement.
Made for those who want to step away from social media and simply enjoy watching your brand grow.
The Canopy Builder
In just 90 days, we’ll build (or completely overhaul) your brand’s full funnel email infrastructure and give you a high-converting, visually beautiful, data-backed system that turns subscribers into superfans on autopilot.
Designed to take you from scattershot flows and newsletter neglect to a system that sells while you sleep.
We transform scattered content to a full-stack system that actually sells. It's not about pretty content or cute emails. We create a high-performing ecosystem that turns awareness into action and action into income.
If your dream is to take Fridays off, unplug from the feed, and still see Stripe ping, you’re in the right place.
The Email Garden
We transform scattered content to a full-stack system that actually sells. It's not about pretty content or cute emails. We create a high-performing ecosystem that turns awareness into action and action into income.
If your dream is to take Fridays off, unplug from the feed, and still see Stripe ping, you’re in the right place.
Clarity Sprint (Strategy Day)
Not just another average agency.
Check out these wow-worthy results:
7.5 million views on Tiktok for 12 months
150% increase in revenue from emails
600% increase in sales from Instagram
43% conversion rate in Linktree
Mel was fantastic to work with from start to finish. The content she produced captured the essence of our campaign exactly. She produced her own independent, detailed research in advance of creating the video content, then executed the deliverables as agreed and on time. We're so proud to share it. Mel will be first on our list for any content we need in the future!!
- Staphanie of The Times
First and foremost, I want to say how much we value the work you’ve done for us. Your efforts have been instrumental in growing our presence and keeping engagement strong, and it’s a real pleasure to work with you!
- Founder Chris
I truly love working with Mel. She’s incredibly smart, proactive, and an excellent communicator. What sets her apart is her rare combination of deeply understanding strategy and amazing content creation skills. She’s significantly enhanced our ability to engage with our community, through social media and email, taking our efforts to a whole new level.
- Previous Client
Hoyles of Oxford is an established games retailer on Oxford Highstreet. They have a strong customer base in store, but zero online presence. They approached me to work on creating lists, automated email flows and sending out Hregular campaigns to their list.
Email Marketing:
Results & feedback →
I completed a review of their marketing system, created a new strategy that included multiple automated flows and x2 campaigns per month for three months. We worked with a brand designer to keep the branding pristine. The flows are still being uploaded, but even sending our very first campaign to a list of 500 people made the shop nearly £400! So the owner was thrilled. Watch this space!
Email Marketing →
Results & feedback:
Hoyles of Oxford
Together Health is a successful natural supplement brand that has a strong presence in stores globally but struggled to meet their potential online.
They came to me wanting to create consistency across their channels, build a strong relationship with their D2C customers and improve their authority.
Social success + the email garden:
Results & feedback →
Within the first year we hit 10k Instagram followers, created in-house over 150 pieces of unique, brand-aligned content per month and doubled their social media revenue.
Alongside this, we launched a new email ecosystem to nurture their growing audience, that delivered £25,000 in revenue in the first 30 days.
Social success + the email garden →
Results & feedback:
Together Health
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels.
Social success:
Results & feedback →
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
Social success →
Results & feedback:
Jungle Culture
You're running a strong brand, but content still feels like a time suck, and the sales side doesn't quite make it worth it. The posts look good, the team’s trying, but nothing feels connected.
At The Content Canopy, we help purpose-led product brands build content systems that bookend the funnel.
