About The Content Canopy

Visionary.

Purpose-Driven.

Evolving.

Led by a founder who builds, pivots, and grows business with intention—because meaningful brands deserve results, not just good ideas.

meet the founder

10 years ago, when I first moved to London, I fell into Marketing. 

Maybe it’s youngest child syndrome or perhaps it’s just me, but I always marvelled at how messaging has the power to bring people together. I cut my teeth in a fast-growing startup, joining as the 7th member of the team initially as the Chief Happiness Officer.

Even today I take my client's happiness seriously!

I left that startup 4 years later and turned this curiosity into a successful events company in 2019.

From there, I launched and ran the world's First Zero Waste Christmas Market and quickly scaled across the UK and partnering with big brands like WWF, Timeout, Samsung, Greenpeace and GiffGaff, plus was featured in all the major news outlets like The Guardian, The Times, BBC Earth, The Standard and Daily Mail.

My Journey

Hi, I'm Mel,
the visionary behind
The Content Canopy

This is how it all came together.

scaling purpose-led businesses in the real world, not just on paper.

Building Businesses That Help Others Win

Nothing gave me more pleasure than having a deserving business owner run up to me and exclaim they’d sold out and could they please book next years’ event.

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Pivoting With Purpose, Not Panic

The pandemic had other ideas though and I pivoted into e-commerce as the world shut down, to continue my mission to help purpose driven brands grow.

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Proving Scale Beyond the Moment

The gift box business was a success, securing investment and growing to serve hundreds of consumers globally and partnering with companies like Savills and Oddbox to support employee wellness during the pandemic.

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Choosing the Next Chapter Intentionally

I chose to close that chapter intentionally, leaving London to pursue a love of travel, and carrying everything I’d learned from building, scaling, and pivoting real businesses into helping founders grow brands that support the life they’re building, not compete with it.

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Basically, all I'm sayin is...

I get you. I’ve been where you are.
And I’m not judging the desire for more.
I'm here to help you reach that goal.

let's work together!

Now, as an expert content strategist and marketer, I do much more than create pretty videos.

apply to work with me!

Strategy Without the Gimmicks

I'm here to bring sales psychology and creative strategy to businesses who have no interest in simply copying their competition or cringing over the latest dance craze.

I’ll be signing in from all sorts of locations, whether from my van, abroad or at a house sit. All the better for capturing unique content for your brand!

Flexible, Focused, and Fully Committed

It’s easy and relaxed.

Whether you’re a solopreneur ready to go the next level or an established business with a gap in your marketing team, I might just be the missing piece.

Ready When You Are

If it feels aligned, I’d love to hear more about what you’re building.

see if we're a fit.

- Mel

Hear it from them:

see portfolio

Hoyles of Oxford

"[Mel] is fast, thorough and is a great communicator and strategist! 100% recommend."

- Emily, Owner

Together Health

"I truly love working with Mel. She’s incredibly smart, proactive, and an excellent communicator."

- Phil, Marketing Director

Jungle Culture

"Mel has been instrumental in growing our presence and keeping engagement strong."

- Chris, Founder

Before you hire a team or build out a new campaign, it might be time to take a breath and diagnose where your current system is letting you down.

If your funnel isn't ready to convert, more visibility just means more missed opportunities, not more growth.

Our Funnel Audit is a rapid-fire review of your full content-to-conversion journey: from your social strategy to your sales emails. You’ll get expert eyes on what’s working, what’s leaking, and what to fix right now in order to make more money from your content.

Book Your Audit

Not sure how to grow your business?