Best for businesses looking to streamline or scale
You’ve built the product, grown the community, and kept the lights on with grit and gorgeous branding. But your email channel? Still duct-taped together, barely automated, and bringing in less than it should.
The Email Garden is here to change that.
what we bring
to the table
BOok a call >
The Email Garden is our signature email marketing implementation service. Designed to take you from scattershot flows and newsletter neglect to a system that sells while you sleep.
In just 90 days, we’ll build (or completely overhaul) your brand’s full funnel email infrastructure and give you a high-converting, visually beautiful, data-backed system that turns subscribers into superfans on autopilot.
the Email garden
WHAT'S INCLUDED:
Your full email funnel, planted and flourishing in 90 days. That includes:
take it a level up:
- Photoshoot to capture quality images for email
- A/B testing on email content & headlines
- Pop-up conversion testing
- Additional flows and forms
- Monthly campaign creation & management (1 - 4 emails per week)
Inquire today
Foundational Strategy & Setup
- Email channel audit (flows, design, performance)
- Flow strategy: journey mapping, flow focus, and behavioural triggers base on your goals
- Segmentation review & strategy
- List hygiene, tagging, and naming conventions
Flow Creation (Custom, Brand-First)
- Up to 5 fully designed flows with 3 - 5 emails (welcome, abandoned cart, post-purchase, winback, browse abandon, quiz follow-up, etc.)
- Two rounds of revisions
- Copywriting in your brand voice
- Visual design to match your brand aesthetic
- Trigger setup
Optimisation & handover
- Live testing of all flows (link tracking, triggers, rendering)
- Training & handover (so your team can own the system going forward)
We start by laying fertile ground:
This is where the magic begins: clarity, direction, and insight.
- Deep audit of your existing setup, segmentation and performance
- Research into your brand, products, customer behaviour + competitors
- Creation of a bespoke 60-day strategy to guide every email we build
This is where the magic begins: clarity, direction, and insight.
🌱 Phase 1: seed (days 1–14)
ready for results
like this?
Now we build and activate your email ecosystem:
We build a beautiful, conversion-led system to capture and convert your audience.
- Design + copywriting for 5 essential flows (welcome, cart abandon, etc)
- Two rounds of revisions per email to get it just right
- Installing a high-converting pop-up form
- 4–6 beautiful, brand-aligned email templates (designed in figma)
💧 Phase 2: water (days 14–37)
Ongoing email sending + audience segmentation
This is where retention takes root and revenue starts to blossom.
- Email flow implementation
- Subject line testing, list cleaning and performance reporting
- SOPs and handover document
- 60 minute call to handover the automations back to you or your team
🌸 Phase 3: bloom (days 37–90)
our process
Hoyles of Oxford is an established games retailer on Oxford Highstreet. They have a strong customer base in store, but zero online presence. They approached me to work on creating lists, automated email flows and sending out regular campaigns to their list.
email marketing
I completed a review of their marketing system, created a new strategy that included multiple automated flows and x2 campaigns per month for three months. We worked with a brand designer to keep the branding pristine. The flows are still being uploaded, but even sending our very first campaign to a list of 500 people made the shop nearly £400! So the owner was thrilled. Watch this space!
results & feedback
< BACK TO CASE STUDIES
case study: hoyles of oxford
apply now >
