Organic content marketing for purpose-driven brands ready grow their impact online.
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We’re a boutique creative agency for purpose-driven founders who feel stuck, stretched, or simply unsure how to show up online.
Led by Mel – ex-product founder, strategist, and content obsessive, we’ve spent the last 10 years helping startups and scale-ups go from invisible to in-demand, using organic content that actually converts.
Now we help you get your time back, grow your audience and turn it into revenue.
Welcome
to The Content Canopy!
Explore our services
You’ve built something brilliant, a product people love and a mission worth backing. But your marketing? It’s messy, inconsistent, and definitely not showing your business at its best.
We work with purpose-driven founders and in-house marketers who are tired of wasting time, watching good content fall flat.
If you're ready for content that grows as you do, you’re in the right place.
Your brand deserves better than ‘posting and hoping’
APPLY TO WORK WITH US >
Not just another average agency
CHECK OUT OUR WOW WORTHY RESULTS
7.5 million views on TikTok in 12 months
150% increase in revenue from emails
600% increase in sales from Instagram
43% conversion rate on Linktree
"I truly love working with Mel. She’s incredibly smart, proactive, and an excellent communicator. What sets her apart is her rare combination of deeply understanding strategy and amazing content creation skills. She’s significantly enhanced our ability to engage with our community, through social media and email, taking our efforts to a whole new level."
WHY CHOOSE
THE CONTENT CANOPY?
GET IN TOUCH
Not every business needs a full-blown social media manager And that’s okay. We’ve got flexible options to meet you where you are:
Not sure which fits best? Book a free discovery call and let's discuss your goals, so we can point you in the right direction.
- Content Coaching: learn how to build strategy and show up online with confidence
- VIP Strategy Days: done-for-you brand and content planning that's fast, focused, and powerful
Not sure which fits best? Book a free discovery call and let's discuss your goals, so we can point you in the right direction.
Not ready for full agency support?
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Hoyles of Oxford is an established games retailer on Oxford Highstreet. They have a strong customer base in store, but zero online presence. They approached me to work on creating lists, automated email flows and sending out regular campaigns to their list.
email marketing
I completed a review of their marketing system, created a new strategy that included multiple automated flows and x2 campaigns per month for three months. We worked with a brand designer to keep the branding pristine. The flows are still being uploaded, but even sending our very first campaign to a list of 500 people made the shop nearly £400! So the owner was thrilled. Watch this space!
results & feedback
< BACK TO CASE STUDIES
case study: hoyles of oxford
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
view more >
case study: jungle culture
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
view more >
WATCH ON TIKTOK
case study: jungle culture
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
< back
case study: jungle culture
Together Health is a successful natural supplement brand that has a strong presence in stores globally but struggled to meet their potential online.
They came to me wanting to create consistency across their channels, build a strong relationship with their D2C customers and improve their authority.
social success + the email garden
Within the first year we hit 10k Instagram followers, created in-house over 150 pieces of unique, brand-aligned content per month and doubled their social media revenue.
Alongside this, we launched a new email ecosystem to nurture their growing audience, that delivered £25,000 in revenue in the first 30 days.
results & feedback
< BACK TO CASE STUDIES
case study: together health
< BACK TO CASE STUDIES
our work
