Your boutique growth partner for content systems that sell
from instagram to inbox
LET'S WORK TOGETHER >
We’re the boutique content partner that blends CMO-level strategy with done-for-you execution , turning your content from a to-do list into your top growth channel
Led by Mel – ex-product founder, strategist, and content obsessive, we’ve spent the last 10 years helping startups and scale-ups go from invisible to in-demand, using organic content that actually converts.
Now we help you get your time back, grow your audience and turn it into revenue on repeat.
Welcome
to The Content Canopy!
Explore our services
You're running a strong brand, but content still feels like a time suck, and the sales side doesn't quite make it worth it. The posts look good, the team’s trying, but nothing feels connected.
At The Content Canopy, we help purpose-led product brands build content systems that bookend the funnel. From scroll-stopping top-of-funnel creatives to revenue-driving emails that know exactly how to land.
Not just content. Not just pretty. We build content ecosystems that drive revenue, retention, and real traction.
Clarity at the top. Conversions at the bottom.
One content system that connects it all.
APPLY TO WORK WITH US >
Not just another average agency
CHECK OUT OUR WOW WORTHY RESULTS
7.5 million views on TikTok in 12 months
150% increase in revenue from emails
600% increase in sales from Instagram
43% conversion rate on Linktree
"I truly love working with Mel. She’s incredibly smart, proactive, and an excellent communicator. What sets her apart is her rare combination of deeply understanding strategy and amazing content creation skills. She’s significantly enhanced our ability to engage with our community, through social media and email, taking our efforts to a whole new level."
WHY CHOOSE
THE CONTENT CANOPY?
GET IN TOUCH
Before you hire a team or build out a new campaign, it might be time to take a breath and diagnose where your current system is letting you down.
If your funnel isn't ready to convert, more visibility just means more missed opportunities, not more growth.
Our Funnel Audit is a rapid-fire review of your full content-to-conversion journey: from your social strategy to your sales emails. You’ll get expert eyes on what’s working, what’s leaking, and what to fix right now in order to make more money from your content.
If your funnel isn't ready to convert, more visibility just means more missed opportunities, not more growth.
Our Funnel Audit is a rapid-fire review of your full content-to-conversion journey: from your social strategy to your sales emails. You’ll get expert eyes on what’s working, what’s leaking, and what to fix right now in order to make more money from your content.
Not sure how to grow your business?
BOOK YOUR AUDIT
Hoyles of Oxford is an established games retailer on Oxford Highstreet. They have a strong customer base in store, but zero online presence. They approached me to work on creating lists, automated email flows and sending out regular campaigns to their list.
email marketing
I completed a review of their marketing system, created a new strategy that included multiple automated flows and x2 campaigns per month for three months. We worked with a brand designer to keep the branding pristine. The flows are still being uploaded, but even sending our very first campaign to a list of 500 people made the shop nearly £400! So the owner was thrilled. Watch this space!
results & feedback
< BACK TO CASE STUDIES
case study: hoyles of oxford
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
view more >
case study: jungle culture
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
view more >
WATCH ON TIKTOK
case study: jungle culture
< BACK TO CASE STUDIES
The Jungle Culture team came to us with no social media experience. We designed a roadmap and created all content in-house. Once we gained traction, we completed their package by adding on email marketing, sending out 6-8 campaigns per month and managing their sales ecosystem across all channels
social success
We launched on TikTok, Instagram and Youtube shorts, gaining over 7 million views in a year across all platforms, growing accounts and boosting revenue. We doubled their email list and grew revenue by 150% on email in the first year.
results & feedback
< back
case study: jungle culture
Together Health is a successful natural supplement brand that has a strong presence in stores globally but struggled to meet their potential online.
They came to me wanting to create consistency across their channels, build a strong relationship with their D2C customers and improve their authority.
social success + the email garden
Within the first year we hit 10k Instagram followers, created in-house over 150 pieces of unique, brand-aligned content per month and doubled their social media revenue.
Alongside this, we launched a new email ecosystem to nurture their growing audience, that delivered £25,000 in revenue in the first 30 days.
results & feedback
< BACK TO CASE STUDIES
case study: together health
< BACK TO CASE STUDIES
our work
